Wer sich in Köln und Umgebung auf nachhaltigen Märkten und Veranstaltungen tummelt, kommt an ihnen nicht vorbei. Die Rede ist von den farbenprächtigen, originell bedruckten Socken von PATRON SOCKS. Mich interessiert, wer und was dahinter steckt. Wie schon bei von Grünstadt, GURU Granola, NoCoffee, Ohsobunt und Heldenbrot erfolgt die Kontaktaufnahme über Instagram.
Ich muss gerade schmunzeln, weil ich von 2011 bis 2015 in einem Onlineteam gearbeitet habe – zu einer Zeit, in der nicht nur unser Auftraggeber unsicher war: „Wird sich dieses Internet denn wirklich druchsetzen?“.
Mit PATRON SOCKS zum Rave-Aerobic
Es regnet in Strömen, während ich Tee trinke und froh bin, warme Füße zu haben, eingehüllt in knallig pinken Zwirn. Dazu trage ich schwarzsilberne Leggings und einen pinken, glänzenden Rolli. Darüber ein schwarzes Shirt, damit man die Kiste nicht so wahrnimmt. „Du siehst aus, als würdest Du gleich zum Rave-Aerobic gehen!“, findet eine Bekannte. Die Socken würde ich anlassen – sie amüsieren statt zu polarisieren. Und sie fallen auf.
Die Smiliesocken, die ich mir aussuchen durfte, sind auch Petras Favs. „Und die Domsocken, die Faultiersocken und die et kütt wie et kütt-Socken!“.
Ja, PATRON SOCKS sind aus Köln. Und Petra voller Begeisterung. Die gelernte Maschinenbauerin hat das Start-Up zusammen mit ihrem Sohn Leo gegründet. Der hatte es schon als Kind mit Socken und sei heute ein „Sockenfetischist“. Was ihn immer geärgert hat: Motivsocken verwaschen, gestrickte Socken verlieren ihre Form … läuft alles so gar nicht.
Wie alles began
Es kam der Tag, an dem er „ins Blaue“ sprach: „Lass uns doch ein Sockenunternehmen gründen!“. Mittlerweile ist er bei PATRON SOCKS für Social Media, E-Mail-Marketing und die Designs verantwortlich, während Petra sich um den Vertrieb und – was ihr als Maschinenbauerin möglich ist – um technische Rückfragen kümmert. Alle anderen Aufgaben teilen sie sich und sind ein hochmotiviertes, überzeugendes Mutter-Sohn-Gespann.
2018 gegründet und den Produktlaunch in 2019 zelebriert, hatten sie ihre Feuertaufe auf dem Weihnachtsmarkt am Kölner Neumarkt … damals nur mit Herrensocken im Angebot. Mittlerweile vertreiben die Zwei – offensichtlich – auch Damensocken, Sportsocken, Businesssocken und vielleicht auch bald Kindersocken, möglicherweise kommen sogar Familiensocken ins Sortiment.
Das Besondere an dem Fußzwirn sind nicht nur kreative, ansprechende Motive.
Mit PATRON SOCKS der Umwelt etwas Gutes tun
Das Besondere: PATRON SOCKS verwendet aus Kunststoff recycelte Garne und Petra weiß: „Oft wird ‚recycelt‘ draufgeschrieben aber es ist nicht wirklich recycelt.“ Der Anteil, wieviel des Garns recycelt wurde, steht bei PATRON SOCKS auf dem Etikett des jeweiligen Sockenpaars – von denen mittlerweile übrigens mehr als 90 im Onlineshop verfügbar sind.
Die Socken sind von höchster Qualität und werden nach dem Standard 100 by OEKO-TEX® hergestellt, um verbotene, reglementierte und gesundheitsschädliche Stoffe und Chemikalien bei der Herstellung der Socken auszumerzen. Durch die Verwendung von recyceltem Polyamidgarn wird 45% weniger Energie verbraucht, 30% weniger CO2 emittiert und 20% weniger Wasser benötigt.
#socksforabetterlife
Der Claim „Deine Socken für ein besseres Leben“ verpufft bei Petra und Leo nicht zur leeren Worthülse, was auch folgende Tatsache beweist: 3 Prozent des Nettoumsatzes der online mit dem Slogan #socksforabetterlife gekennzeichneten Socken werden auf direktem Wege an die Evangelische Jugendhilfe Anna-Stiftung in Köln gespendet.
Der Schutzherr
Natürlich, ihr ahnt es schon, ist auch der Name kein Zufall sondern hat, ganz im Gegenteil, eine tiefe Bedeutung: Patron kommt von dem lateinischen Begriff Patrons, was Schutzherr oder auch Verantwortungsträger bedeutet. Damit meint das Unternehmerduo nicht nur die Tatsache, dass Socken die Füße schützen. Vielmehr sieht es sich „in der Verantwortung, einen positiven Einfluss auf Umwelt und Gesellschaft auszuüben“.
Petra erlebt ihre Arbeit als erfüllend und das Unternehmen erfolgreich mit dem eigenen Sohn führen zu können, findet sie „total toll und schön“. Nicht nur technisch begabt, sondern auch wortgewandt, weiß sie PATRON SOCKS auch ohne zu Zögern in einem Satz zu beschreiben:
PATRON SOCKS ist ein Mutter-Sohn-Startup aus Köln, das nachhaltige, hochwertige Socken mit Mehrwert produziert, die einen positiven Impact für die Umwelt generieren.
Schöne Grüße, auch an die Füße 🙂
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